Can 28 nations collaborate (privately) online?


This July, we made public that the North Atlantic Treaty Organization (NATO) has selected our private social intranet to improve collaboration, communication and productivity for its global employees. To start, Incentive will be used by close to 1 500 NATO employees around the globe, with plans to expand it reaching up to 10 000 staff.

The reaction to this news has been outstanding and affirms that organizations from all industries recognized the importance of centralized social intranet that's private and secure.

Yet, some still may ask:

How is that possible? Can 28 nations really collaborate privately online?


And this is a logical question. Our daily news feeds are bombarded with stories of how organizations, companies, services, criminal groups and governments are spying on one another. We learn almost every day that nothing is secret or private anymore, and that organizations like NATO should go back to using typewriters and stay off of the Internet. At the very least, they should not get into the dangerous online world of social intranets.

Our CEO Rickard Hansson was asked the very same question when speaking with the press about NATO and here's what he had to say:

"What we’ve done is simply to focus on creating a distributed software. That means it’s your own requirements that decide security", he replied.

And more importantly:

"The North Atlantic Treaty Organization is undergoing a 'cultural shift' toward using IT that encourages intra-organization collaboration."


The key words here are "cultural shift". Deploying a social intranet is not just a question of just security and integrity. It's really about adjusting your culture and adapting to change. So yes, we are confident that 28 nations can collaborate in a private manner online.

But above all, they can adapt the culture of doing so to raise the bar of intra-organization collaboration. That is the really cool thing in all this.

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"Can 28 nations collaborate online?"