Increasing Adoption: Relating Your Social Intranet to Measurable Business Processes

weekly-goalsWelcome back to our blog series on Increasing Social Intranet Adoption and Collaboration. So far, we’ve covered some fairly tactical and easy-to-implement tips that will help you get more out of your social intranet, such as identifying stakeholders and monitoring engagement.

Today, we’re making a shift to a more strategic approach of aligning your social intranet with measurable business processes. This involves giving employees a purpose and reason to actually use the platform – to move beyond the “this is the process now” edict from upper management. Purpose and meaning might be at the top of Maslow’s hierarchy of needs, and they get equal footing in the workplace. The two are key to getting and keeping employees invested in your business and remaining engaged.

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Giving employees a defined purpose and goals can increase productivity and make them more committed to your overall mission. The same holds true when applied directly to a social intranet. Tying your social intranet back to measurable business processes will make everyone more inclined to adopt it from the onset. Need a few tips on how to make this a reality? Read on!

1. Define Your Desired Business Outcomes

This is kind of a no-brainer place to start. Assigning a purpose to your social intranet and relating it to measurable business outcomes requires you to first define those outcomes. Not every business objective will be directly achievable or supportable by a social intranet, so start by focusing on the ones that are. Collaborating more with subject matter experts, producing more content to support another team and increasing efficiency or deliverables produced are all business goals that can easily be affected by a social intranet.

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2. Map Each Business Outcome to Relevant Features

Once you’ve defined a few business outcomes, start relating each of them to a specific feature of your social intranet. Let’s go through an example. Perhaps one of your business goals is to produce 20% more assets over the course of six months to support your sales team. Features of a social intranet that could help you take steps toward achieving that goal include document collaboration, group chat and enterprise file sharing. Knowing which features can benefit each of your measurable business outcomes and processes will help shape purpose and intent around how employees use the platform.

3. Communicate and Excite!

Developing a plan isn’t going to do you much good if you hide it in your desk drawer. Once you’ve defined the overall purpose of your social intranet and the business outcomes you’re hoping to improve through its use, make sure you communicate it to everyone else. Get people excited about how your social intranet will help directly impact business goals and incite a passion for it. It’s a lot easier for people to adopt and effectively use a new tool when they know the specific purpose behind it.

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It can be daunting to figure out a starting place when thinking about your strategy and purpose behind a social intranet. Defining this early on, however, will improve your ability to communicate the importance and power of a social intranet to employees, making them more likely to be invested in it – which makes your business more likely to succeed.

If you want to skip ahead to the rest of our Top 10 Tips to Increasing Social Intranet Adoption and Collaboration, watch the full joint webinar with 451 Research that served as our inspiration on-demand!