Increasing Social Intranet Adoption: Define Your Success Metrics


Implementing a company wide intranet is no small undertaking. It requires careful planning and buy in from key stakeholders, and even then, success can take a while.

Part of ensuring your intranet is successfully adopted and utilized is defining what success means from the start. That’s not to say that things can’t (and won’t) change along the way, but giving employees a framework for success is essential to a successful roll out.


Communicate the Benefits

Outlining what a well-implemented social intranet looks like and can do for your organization will help build excitement about this new workplace tool and give users something to shoot for. Whether you’re dealing with clients, colleagues or vendors, communicate the benefits that a social intranet will have on their daily work patterns and workflows. 

For example, you might mention that a social intranet can raise the productivity of knowledge workers by as much as 25 percent. Getting other people excited about how this new platform will improve their work day will help increase adoption, collaboration and help you promote win-win situations across the board.


Resist Using Adoption Itself as Your Definition of Success

If you’ve been keeping up with our “Improving Social Intranet Adoption and Collaboration” blog series, it’s likely adoption of your social intranet is a high priority. It can be very tempting to make adoption numbers the definition of overall success. Resist this urge! There is so much more power behind a social intranet, and measuring its success simply by adoption rates is shortchanging the transformation this platform can bring you.

A Deloitte report on social software in the workplace said:

“Focusing on adoption as a success metric will likely lead to failure because it engenders resistance…As long as adoption is the primary measure of success, resistance, at all levels, can block successful social software deployment. 

What’s more is that an adoption number might simply indicate the number of users who have accessed the social intranet without taking frequency or sustained use into consideration.

Determine What True Success is For You

So, if we’re encouraging you to resist defining success by simple adoption numbers, what are you to do? Try taking a big picture view of what a social intranet can do for your organization instead. Dig deep to your business goals and objectives and consider how a social intranet can help you reach them. Use these high-impact and high-value goals to define what success would look like for you during a social intranet implementation.

If you need help identifying a starting place, take a look at how 218 other professionals defined social intranet success for their organizations. Keep in mind that, “successful intranets are not just places to push information; they are centerpieces of the digital workforce,” according to Susan Hanley, intranet and collaboration solutions expert.

Communicate These Standards to Your Partners

After you’ve defined what success is for your social intranet implementation, work on communicating these standards to any of your partners who will be working with the new tool. Colleagues, vendors and clients should all be informed of how your new social intranet is going to help improve their daily work lives and how your organization will be measuring success moving forward.

Success of a social intranet implementation will look different for every organization, so don’t try to compare apples to oranges or mimic someone else’s plan or measurements. Considering the needs and goals that are specific to you and your organization will help ensure that your social intranet really is impacting your business objectives and helping you get more done, together.

In case you missed them, don’t forget to check out our other blog installments on our Top 10 Tips to Improving Social Intranet Adoption. The series begins here, and we’ll be back later this week with a new tip and more insights.