Increasing Social Intranet Adoption: Monitoring Hot & Cold Spots in User Engagement and Collaboration


Welcome to the second installment in our 10-part series on increasing social intranet adoption. If you missed the first blog on identifying and empowering social intranet “change champions” within your organization, you can find it here.

Now that you’ve had the chance to identify and create a game plan with your “early adopters,” let’s talk about monitoring and assessment. For some people, these might be two of the most snooze-worthy words we could have thrown at you, but we’ll explain why they’re important!

Keeping an eye on hot and cold spots in your company’s social intranet will help you quickly identify what’s working and what isn’t. Those champions and early adopters can certainly be a part of this process, but it’s important to take the pulse on what’s being over- or under-utilized in your social intranet. So, just how do you go about doing that? We’re so glad you asked!

Don’t Just Stalk…Participate!

Monitoring is an important step in evaluating social intranet adoption rates and improving things across your organization. The word, however, can sound so clinical and detached, and playing into that can damage your company. When evaluating how people are using (or not using) your social intranet, don’t just troll the platform - participate and contribute!


The more involved you can be, the more likely it is that your social intranet will catch on and the assessment will be accurate. It’s hard to really see where things are going wrong just by looking, and the more you can make yourself a part of the process, the better insights you’ll obtain.

Pay Attention and Get Feedback

And you know what? The more engaged and involved you are, the more likely it is that you’ll be paying acute attention to what’s going on instead of glazing over deficiencies. Good monitoring doesn’t just mean collecting information; it means using your senses and intuition to uncover areas that are flopping, wildly successful or could be improved with a simple tweak.

As you monitor, encourage employees to share feedback with you. Explicitly communicate what you’re discovering in your monitoring process, and ask the important why questions. Getting feedback on what’s not working – and why – will go a long way in helping you increase adoption and collaboration in your organization.

Take Action

I once saw a quote that said:


Sure it might seem a little cheesy, but that doesn’t mean it’s not true. Your monitoring, engagement, feedback-gathering and good intentions mean nothing if you don’t act on them – and all too often we don’t. Don’t let your key findings sit in a memo and go stale. Find out which ones are priorities for employees and how you can change things to make your social intranet more useable and well loved around the office.

These tips can seem daunting, but we assure you they don’t need to be implemented all at once. If you’re feeling overwhelmed but are committed to improving your social intranet adoption and overall collaboration around the office, we’re here to help!

Our joint webinar with 451 Research has an overview of all of our top 10 tips. Watch the on-demand version here, and keep an eye out for tip three!