Increasing Social Intranet Adoption: Pivoting and Managing Change

Have you been following our 10-part series on getting more out of your social intranet? If you missed the first couples of posts, don’t sweat it. You can check them out here and here.

Today, we want to talk about another step you can take to increase adoption and collaboration for your social intranet. Having a game plan that will enable your organization to pivot based on insights, and manage the change needed to make improvements is essential.

It’s not enough to simply have information without an ability (or the courage) to act on it. Implementing a social intranet successfully is all about adaptation and listening to users in order to make the experience more powerful and collaborative for everyone. Here are some things to think about to help keep your organization agile and well positioned to facilitate changes in your social intranet.

  1. Don’t get set in your ways.

This might seem like a no-brainer, but you can’t embrace change if you’re inflexible. You might have had specific visions or expectations of how a social intranet was going to play out in your organization. And those ideals might be turned topsy-turvy once the platform is actually implemented.

If this happens, don’t lose your cool. Be grateful that your teams have identified ways to improve your social intranet, and be willing to try something new or divergent from your expectations.

  1. Include both critics and allies in the altered plans.

If your feedback means you need to reevaluate your strategy, implementation or social intranet use, it’s important to include the people who are providing that feedback in your next-step discussions. Sometimes it’s easy to “hear” a problem from someone without really listening or including them in plans for a solution. Your critics can often be your best allies, as they’ll have a lot of insights and (hopefully) ideas about how the social intranet can be improved. So listen up!

  1. Have a plan in place.

The next step is to create a plan. It doesn’t have to be extensive, but set some parameters around the changes you’re going to make. How will you communicate the changes? How will you measure success? How long will it be before you reevaluate your progress?

Keep in mind that a plan isn’t completely binding; rather, it should provide direction for your changes and establish a framework to make the next steps a little easier.

  1. Embrace trial and error.

On a related note, don’t be afraid to admit that a change didn’t work. Social intranets are powerful business tools, but finding your organization’s sweet spot during implementation can be a little tricky. Remain flexible and practice trial and error to figure out what works, what employees like and what’s been a total flop. This constant fine-tuning might not be easy as times, but nothing worth having ever is.

Continue to check back for more tips on improving social intranet adoption and collaboration. For an overview of all the tips we’re covering in this series, which includes some of the latest industry research, watch our on-demand webinar with 451 Research.