In May 2013, Incentive went global and we established our very first office abroad - in Los Angeles.
Some ask us why we chose LA rather than any other city in the U.S. - many thought that we would go straight to San Francisco and Silicon Valley. Well, we chose LA, and this is why:
First; LA is not Silicon Valley, and it shouldn't pretend to be. Whereas the entrepreneurial community in Silicon Valley is well respected, vibrant, and famous - the startup scene in Los Angeles has just begun. And here at Incentive we love just that; to be part of a new community from the early beginning, rather than something that has been going on for a while.
This is also why we love being an early part of the Windows Azure cloud hosting initiative, why we choose to launch our first mobile versions of Incentive to Windows 8 phone and tablets - and why we started developing a social business tool for enterprises as early as 2006 in the first place.
Secondly; our office in Los Angeles will be a part of a new accelerator, called InterspaceLA, which fits us like a glove.
Together with Prem Sundaram and Robert Hess we will build a small marketing and sales team and mainly focus on Los Angeles in 2013, and the rest of the US in the years that follow.
From the perspective of a Swedish software developer, we feel that Los Angeles growing startup community is just right for us.
So...Hey LA - here we come! :) More info about the new office follows.
Incentive is a leading provider of a complete, socially powered enterprise collaboration platform for mid-market organizations and enterprise teams that want to achieve improved profitability, increased efficiency and accelerated business results. With an easy-to-use interface, Incentive’s platform enables businesses to capture, collaborate and secure knowledge all in one place by tapping the power of their employees – the collective brain trust – to be better, stronger and faster than their competitors. Designed for organizations using Microsoft apps, architecture and services, Incentive allows users to take advantage of existing workflow apps, storage systems, and document management tools such as SharePoint in one central location, with single sign on and intelligent search. Its features include wikis, blogs, micro blogging, document collaboration, file sharing, instant messaging, video conversations, social behavior UX and API-based platform for app development. Founded in 2008, Incentive has helped thousands of customers worldwide accelerate positive business outcomes through improved collaboration and communication. The company has headquarters in Los Angeles and Malmo, Sweden. For more information visit www.incentive-inc.com and follow on Twitter @IncentiveInc