Why Incentive chose Silicon Beach for US headquarters among all other cool places

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"I wouldn't go as far as to say that Silicon Valley is 'old' - but it definitely feels more crammed, saturated and mature than Los Angeles and Silicon Beach. At Incentive we want to be a part of something growing, not something finished." - Rickard Hansson, CEO Incentive.

Many Swedish companies enter the US market with grand dreams of disruption and game changers. Sweden is an IT-nation, with several good examples of softwares and entrepreneurs that have "made it". We speak pretty good English and our ambition to be accurate, thorough and compliant fits well inte the US tradition of great marketing, sales and adaptation.

So, when we came to the US it was only natural for us to turn to California in general and Silicon Valley in particular. What we expected was a mess of cool startups, crazy entrepreneurs and exuberant venture capital. We found all that; but we also found a multitude of since long trodden paths - we were approached by literally hundreds of people who knew it all. People who had all the networks, who had done it twenty times before and could provide all the answers.

We didn't want all the answers - we wanted to be a part of a community that sought after them. We wanted to be a part of something new.

So, we turned elsewhere - and in Los Angeles and Silicon Beach we found all this. Silicon Beach constitutes a new startup community that does not try to become a new Silicon Valley, but something new that stands on its own.

We like that, that is exactly like Incentive and our own software - the social intranet that saves you lots of time. Nothing in Silicon Beach is finished, it's not complete - it's in the making.

I wouldn't go as far as to say that Silicon Valley is 'old' - but it definitely feels more crammed, saturated and mature than Los Angeles and Silicon Beach. At Incentive we want to be a part of something growing, not something finished.